...

Business Planning: Creating unparalleled gross margin

Advisory case studies • Business Plan

Case Studies

Articles

A manufacturer leveraged established product value and saw immediate impact on bottom line.

Business Planning: Creating unparalleled gross margin

Client challenge

  • Margins were tight restricting growth and investment in R&D
  • Could not keep pace with competitors
  • Low prices were impacting brand equity, client perception in the marketplace

Incentica’s Solution

Increase price by connecting clients to quantifiable benefits:

  • Determined key needs of clients
  • Quantified product/service alignment with needs
  • Compared competitor price to needs delivery ratio
  • Recommend price increase and least path of resistance in market
  • Consult with stakeholders to create plan
  • Coach execution, monitor plan for adoption in the market

Impact on client’s business:

Rapid path to margin growth

  • Universal acceptance of new pricing by current and prospective clients
  • Gross Margin increased by 100% almost overnight and was sustained
  • Tens of millions more cash to put into R&D and create further momentum
  • Brand equity and market perception improved dramatically

Related posts

Related Posts

The Top Industry in Canada: A Must-Read for Business Planners and M&A Strategists
The Top Industry in Canada: A Must-Read for Business Planners and M&A Strategists
Gallery

The Top Industry in Canada: A Must-Read for Business Planners and M&A Strategists

28 August 2023
6 Reasons to Hire a Business Plan Consultant – Don’t make this mistake!
6 Reasons to Hire a Business Plan Consultant – Don’t make this mistake!
Gallery

6 Reasons to Hire a Business Plan Consultant – Don’t make this mistake!

10 August 2023
Most Businesses Can’t Find a Buyer! 5 Proven Steps to Sell your Business
Most Businesses Can’t Find a Buyer! 5 Proven Steps to Sell your Business
Gallery

Most Businesses Can’t Find a Buyer! 5 Proven Steps to Sell your Business

10 August 2023
How to Succeed in Business During a Recession: A Checklist of Tips & Strategies
How to Succeed in Business During a Recession: A Checklist of Tips & Strategies
Gallery

How to Succeed in Business During a Recession: A Checklist of Tips & Strategies

12 January 2023

Get a Call Back

Steve Williams CExP™, CMAA

Partner, Incentica Business Plans

By submitting my data I agree to be contacted

Grow Your Business Strategically, while Improving Merger and Acquisition Opportunities.

BUSINESS PLAN | STRATEGIC PLAN | PITCH DECK | SUCCESSION PLAN | EXIT PLAN

Privacy Policy And Terms

© 2022 • INCENTICA INC.

Call Us (403) 305 – 0841

info@incentica.ca

Go to Top
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.