Presentation

How to Optimize Pricing … key component of Strategic Planning.
Gallery
How to Optimize Pricing … key component of Strategic Planning.

Presentation, Articles, pitch deck

How to Optimize Pricing … key component of Strategic Planning.

textbook12022-03-15T16:32:25-06:0023 November 2020|

Get a Call Back

Steve Williams CExP™, CMAA

Partner, Incentica Business Plans

(403) 305 – 0841

By submitting my data I agree to be contacted

body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--duotone--dark-grayscale:url("#wp-duotone-dark-grayscale");--wp--preset--duotone--grayscale:url("#wp-duotone-grayscale");--wp--preset--duotone--purple-yellow:url("#wp-duotone-purple-yellow");--wp--preset--duotone--blue-red:url("#wp-duotone-blue-red");--wp--preset--duotone--midnight:url("#wp-duotone-midnight");--wp--preset--duotone--magenta-yellow:url("#wp-duotone-magenta-yellow");--wp--preset--duotone--purple-green:url("#wp-duotone-purple-green");--wp--preset--duotone--blue-orange:url("#wp-duotone-blue-orange");--wp--preset--font-size--small:12px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:24px;--wp--preset--font-size--x-large:42px;--wp--preset--font-size--normal:16px;--wp--preset--font-size--xlarge:32px;--wp--preset--font-size--huge:48px;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.elementor-element-485b102{background:transparent !important;}.elementor-4116 .elementor-element.elementor-element-32997cd > .elementor-element-populated{padding:0 !important;}.wpcf7-captchar,.wpcf7-form .wpcf7-date,.wpcf7-form .wpcf7-number,.wpcf7-form .wpcf7-quiz,.wpcf7-form .wpcf7-select,.wpcf7-form .wpcf7-text{width:100% !important;margin-bottom:10px !important;}.video-container{position:relative;padding-bottom:56.25%;padding-top:30px;height:0;overflow:hidden;text-align:center;}.video-container iframe{position:absolute;top:0;left:0;width:100%;height:100%;}.contact-button-video{position:absolute !important;left:50% !important;top:50% !important;-webkit-transform:translate(-50%,-50%) !important;transform:translate(-50%,-50%) !important;}.fusion-carousel-meta .fusion-date,.archive.category .fusion-single-line-meta,.avada-html-is-archive .fusion-search-element{display:none !important;}.fusion-body .fusion-builder-column-2{margin-top:0 !important;}#wpcf7-f4014-p4060-o1 form{width:100%;padding:50px;background-color:#fff;border:2px solid #000;border-radius:10px;}#wpcf7-f4014-p4060-o1 form .fusion-alert{margin:0;}.l-t-s{position:absolute;top:6%;width:100%;text-align:center;padding-right:5%;color:#0574ac;font-size:131px;}@media (max-width: 500px){.mobile_video_image,.fusion-slider-31{height:500px !important;}}@media (min-width:515px) and (max-width: 1000px){#wpcf7-f4014-p4060-o1 form{width:500px !important;padding:30px 15px !important;}}@media (max-width:514px){#wpcf7-f4014-p4060-o1 form{width:350px !important;padding:15px 0px !important;}}.home #main .tfs-slider,.home #main .slides,.home #main .slides li{height:100% !important;}#fusion-slider-26,#fusion-slider-26 .tfs-slider,#fusion-slider-26 .slides,#fusion-slider-26 .slides li,#fusion-slider-26 .slides li .background{min-height:400px !important;}.slide-id-3698 .mobile_video_image{background-size:contain !important;}@media (max-width: 768px){.page-id-399 .fusion-layout-column.fusion_builder_column.fusion-animated{width:100% !important;}.elementor-4060 .elementor-element.elementor-element-22372da{margin-top:0 !important;}.page-id-399 .fusion-layout-column.fusion_builder_column_inner.fusion-flex-column{width:100% !important;}}@media (max-width: 567px){.page-id-399 .fusion-checklist{font-size:30px !important;line-height:70px !important;}.page-id-399 .icon-wrapper.circle-yes{width:70px !important;height:70px !important;font-size:40px !important;}.page-id-399 .fusion-li-item-content{margin-left:40px !important;}.page-id-399 .nonhundred-percent-fullwidth{padding:0px 20px !important;}.page-id-399 .fusion-title-3 .fusion-animated-text-postfix{display:block;}}.grecaptcha-badge{z-index:999999;}.fusion-title-sc-wrapper h1{}h2.blog-shortcode-post-title.entry-title a{font-size:20px;}.fusion-column-wrapper.fusion-flex-justify-content-flex-start.fusion-content-layout-column h1.title-heading-left{font-size:30px;}header.fusion-header-wrapper.fusion-is-sticky{height:88px !important;}.fusion-header-sticky-height{height:88px !important;}.fusion-header.fusion-sticky-shadow{height:88px !important;}img.fusion-sticky-logo{height:88px !important;}.fusion-main-menu>ul>li a{height:88px !important;}.fusion-blog-layout-grid .flexslider .slides img{height:400px;object-fit:cover;}@media screen and (max-width: 640px){.fusion-no-small-visibility{display:none !important;}body .sm-text-align-center{text-align:center !important;}body .sm-text-align-left{text-align:left !important;}body .sm-text-align-right{text-align:right !important;}body .sm-flex-align-center{justify-content:center !important;}body .sm-flex-align-flex-start{justify-content:flex-start !important;}body .sm-flex-align-flex-end{justify-content:flex-end !important;}body .sm-mx-auto{margin-left:auto !important;margin-right:auto !important;}body .sm-ml-auto{margin-left:auto !important;}body .sm-mr-auto{margin-right:auto !important;}body .fusion-absolute-position-small{position:absolute;top:auto;width:100%;}.awb-sticky.awb-sticky-small{position:sticky;top:var(--awb-sticky-offset,0);}}@media screen and (min-width: 641px) and (max-width: 1024px){.fusion-no-medium-visibility{display:none !important;}body .md-text-align-center{text-align:center !important;}body .md-text-align-left{text-align:left !important;}body .md-text-align-right{text-align:right !important;}body .md-flex-align-center{justify-content:center !important;}body .md-flex-align-flex-start{justify-content:flex-start !important;}body .md-flex-align-flex-end{justify-content:flex-end !important;}body .md-mx-auto{margin-left:auto !important;margin-right:auto !important;}body .md-ml-auto{margin-left:auto !important;}body .md-mr-auto{margin-right:auto !important;}body .fusion-absolute-position-medium{position:absolute;top:auto;width:100%;}.awb-sticky.awb-sticky-medium{position:sticky;top:var(--awb-sticky-offset,0);}}@media screen and (min-width: 1025px){.fusion-no-large-visibility{display:none !important;}body .lg-text-align-center{text-align:center !important;}body .lg-text-align-left{text-align:left !important;}body .lg-text-align-right{text-align:right !important;}body .lg-flex-align-center{justify-content:center !important;}body .lg-flex-align-flex-start{justify-content:flex-start !important;}body .lg-flex-align-flex-end{justify-content:flex-end !important;}body .lg-mx-auto{margin-left:auto !important;margin-right:auto !important;}body .lg-ml-auto{margin-left:auto !important;}body .lg-mr-auto{margin-right:auto !important;}body .fusion-absolute-position-large{position:absolute;top:auto;width:100%;}.awb-sticky.awb-sticky-large{position:sticky;top:var(--awb-sticky-offset,0);}}@media only screen and (max-width:1024px){.fusion-title.fusion-title-1{margin-top:10px !important;margin-right:0px !important;margin-bottom:12px !important;margin-left:0px !important;}}@media only screen and (max-width:640px){.fusion-title.fusion-title-1{margin-top:10px !important;margin-right:0px !important;margin-bottom:10px !important;margin-left:0px !important;}}.fusion-breadcrumbs.fusion-breadcrumbs-1{font-size:14px;}.fusion-breadcrumbs.fusion-breadcrumbs-1 span a:hover{color:var(--awb-color4) !important;}.fusion-breadcrumbs.fusion-breadcrumbs-1{color:var(--awb-color8);}.fusion-breadcrumbs.fusion-breadcrumbs-1 a{color:var(--awb-color8);}.fusion-body .fusion-builder-column-0{width:66.666666666667% !important;margin-top:0px;margin-bottom:20px;}.fusion-builder-column-0 > .fusion-column-wrapper{padding-top:0px !important;padding-right:0px !important;margin-right:2.88%;padding-bottom:0px !important;padding-left:0px !important;margin-left:2.88%;}@media only screen and (max-width:1024px){.fusion-body .fusion-builder-column-0{width:66.666666666667% !important;}.fusion-builder-column-0 > .fusion-column-wrapper{margin-right:2.88%;margin-left:2.88%;}}@media only screen and (max-width:640px){.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}.fusion-search-element-1 .searchform .fusion-search-form-content .fusion-search-field input,.fusion-search-element-1 .searchform .fusion-search-form-content .fusion-search-button input[type=submit]{height:66px;}.fusion-search-element-1 .searchform .fusion-search-form-content .fusion-search-button input[type=submit]{line-height:66px;}.fusion-search-element-1.fusion-search-form-clean .searchform .fusion-search-form-content .fusion-search-field input{padding-left:66px;}.fusion-search-element-1 .searchform .fusion-search-form-content .fusion-search-button input[type=submit]{width:66px;}.fusion-search-element-1 .searchform .fusion-search-form-content .fusion-search-field input,.fusion-search-element-1 .searchform .fusion-search-form-content .fusion-search-field input::placeholder,.fusion-search-element-1.fusion-search-form-clean .searchform .fusion-search-form-content .fusion-search-button input[type=submit]{color:var(--awb-color8);}.fusion-search-element-1 .searchform .fusion-search-form-content .fusion-search-field input:focus{border-color:var(--awb-color4);}.fusion-search-element-1 .searchform .fusion-search-form-content .fusion-search-field input,.fusion-search-element-1.fusion-search-form-clean .searchform .fusion-search-form-content .fusion-search-button input[type=submit]{font-size:20px;}.fusion-search-element-1 .searchform .fusion-search-form-content .fusion-search-field input{background-color:var(--awb-color1);border-color:var(--awb-color3);}.fusion-search-element-1 .searchform.fusion-search-form-classic .fusion-search-form-content,.fusion-search-form-classic .searchform:not(.fusion-search-form-clean) .fusion-search-form-content{border-radius:6px;overflow:hidden;}.fusion-search-element-1 .fusion-search-form-content input.s{border-radius:6px;}.fusion-body .fusion-builder-column-1{width:33.333333333333% !important;margin-top:0px;margin-bottom:20px;}.fusion-builder-column-1 > .fusion-column-wrapper{padding-top:0px !important;padding-right:0px !important;margin-right:5.76%;padding-bottom:0px !important;padding-left:0px !important;margin-left:5.76%;}@media only screen and (max-width:1024px){.fusion-body .fusion-builder-column-1{width:33.333333333333% !important;}.fusion-builder-column-1 > .fusion-column-wrapper{margin-right:5.76%;margin-left:5.76%;}}@media only screen and (max-width:640px){.fusion-body .fusion-builder-column-1{width:100% !important;}.fusion-builder-column-1 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}.fusion-body .fusion-flex-container.fusion-builder-row-1{padding-top:60px;margin-top:0px;padding-right:30px;padding-bottom:72px;margin-bottom:0px;padding-left:30px;}.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left:-20px !important;margin-right:-20px !important;}.fusion-body .fusion-builder-column-2{width:100% !important;margin-top:0px;margin-bottom:20px;}.fusion-builder-column-2 > .fusion-column-wrapper{padding-top:0px !important;padding-right:0px !important;margin-right:1.92%;padding-bottom:0px !important;padding-left:0px !important;margin-left:1.92%;}@media only screen and (max-width:1024px){.fusion-body .fusion-builder-column-2{width:100% !important;}.fusion-builder-column-2 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}@media only screen and (max-width:640px){.fusion-body .fusion-builder-column-2{width:100% !important;}.fusion-builder-column-2 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}.fusion-body .fusion-flex-container.fusion-builder-row-2{padding-top:0px;margin-top:0px;padding-right:30px;padding-bottom:80px;margin-bottom:0px;padding-left:30px;}@media only screen and (max-width:1024px){.fusion-title.fusion-title-3{margin-top:10px !important;margin-right:0px !important;margin-bottom:15px !important;margin-left:0px !important;}}@media only screen and (max-width:640px){.fusion-title.fusion-title-3{margin-top:10px !important;margin-right:0px !important;margin-bottom:10px !important;margin-left:0px !important;}}.fusion-body .fusion-builder-nested-column-0{width:100% !important;margin-top:0px;margin-bottom:10px;}.fusion-builder-nested-column-0 > .fusion-column-wrapper{padding-top:0px !important;padding-right:0px !important;margin-right:1.92%;padding-bottom:0px !important;padding-left:0px !important;margin-left:1.92%;}@media only screen and (max-width:1024px){.fusion-body .fusion-builder-nested-column-0{width:60% !important;order:0;}.fusion-builder-nested-column-0 > .fusion-column-wrapper{margin-right:3.2%;margin-left:3.2%;}}@media only screen and (max-width:640px){.fusion-body .fusion-builder-nested-column-0{width:100% !important;order:0;}.fusion-builder-nested-column-0 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}@media only screen and (max-width:1024px){.fusion-title.fusion-title-4{margin-bottom:4px !important;}}@media only screen and (max-width:640px){.fusion-title.fusion-title-4{margin-top:10px !important;margin-right:0px !important;margin-bottom:2px !important;margin-left:0px !important;}}@media only screen and (max-width:1024px){.fusion-title.fusion-title-5{margin-bottom:4px !important;}}@media only screen and (max-width:640px){.fusion-title.fusion-title-5{margin-top:10px !important;margin-right:0px !important;margin-bottom:2px !important;margin-left:0px !important;}}.fusion-body .fusion-button.button-1{border-color:#f86011;border-radius:4px 4px 4px 4px;background:rgba(255,231,218,0);}.fusion-body .fusion-button.button-1 .fusion-button-text,.fusion-body .fusion-button.button-1 i,.fusion-body .fusion-button.button-1:hover .fusion-button-text,.fusion-body .fusion-button.button-1:hover i,.fusion-body .fusion-button.button-1:focus .fusion-button-text,.fusion-body .fusion-button.button-1:focus i,.fusion-body .fusion-button.button-1:active .fusion-button-text,.fusion-body .fusion-button.button-1:active i{color:#f86011;}.fusion-body .fusion-button.button-1:hover,.fusion-body .fusion-button.button-1:active,.fusion-body .fusion-button.button-1:focus{border-color:#f86011;background:rgba(233,87,11,0);}.fusion-form-form-wrapper .fusion-form-2673 .fusion-form-tooltip .fusion-form-tooltip-content{color:#fff !important;background-color:#333 !important;border-color:#333 !important;}.fusion-form-form-wrapper .fusion-form-2673 .fusion-form-field{margin-top:10px;margin-bottom:10px;}.fusion-body .fusion-builder-column-4{width:100% !important;margin-top:0px;margin-bottom:0px;}.fusion-builder-column-4 > .fusion-column-wrapper{padding-top:0px !important;padding-right:0px !important;margin-right:1.92%;padding-bottom:0px !important;padding-left:0px !important;margin-left:1.92%;}@media only screen and (max-width:1024px){.fusion-body .fusion-builder-column-4{width:100% !important;order:0;}.fusion-builder-column-4 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}@media only screen and (max-width:640px){.fusion-body .fusion-builder-column-4{width:100% !important;order:0;}.fusion-builder-column-4 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}.fusion-body .fusion-button.button-2{border-radius:4px 4px 4px 4px;}.fusion-body .fusion-builder-column-5{width:100% !important;margin-top:0px;margin-bottom:0px;}.fusion-builder-column-5 > .fusion-column-wrapper{padding-top:0px !important;padding-right:0px !important;margin-right:1.92%;padding-bottom:0px !important;padding-left:0px !important;margin-left:1.92%;}@media only screen and (max-width:1024px){.fusion-body .fusion-builder-column-5{width:100% !important;order:0;}.fusion-builder-column-5 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}@media only screen and (max-width:640px){.fusion-body .fusion-builder-column-5{width:100% !important;order:0;}.fusion-builder-column-5 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}.fusion-body .fusion-flex-container.fusion-builder-row-3-1{padding-top:0px;margin-top:0px;padding-right:0px;padding-bottom:0px;margin-bottom:0px;padding-left:0px;}.fusion-body .fusion-builder-nested-column-1{width:100% !important;margin-top:0px;margin-bottom:20px;}.fusion-builder-nested-column-1 > .fusion-column-wrapper{padding-top:32px !important;padding-right:32px !important;margin-right:4.8%;padding-bottom:32px !important;padding-left:32px !important;margin-left:4.8%;}@media only screen and (max-width:1024px){.fusion-body .fusion-builder-nested-column-1{width:66.666666666667% !important;order:0;}.fusion-builder-nested-column-1 > .fusion-column-wrapper{margin-right:7.2%;margin-left:7.2%;}}@media only screen and (max-width:640px){.fusion-body .fusion-builder-nested-column-1{width:100% !important;order:0;}.fusion-builder-nested-column-1 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}.fusion-body .fusion-builder-column-3{width:100% !important;margin-top:0px;margin-bottom:20px;}.fusion-builder-column-3 > .fusion-column-wrapper{padding-top:0px !important;padding-right:0px !important;margin-right:1.92%;padding-bottom:0px !important;padding-left:0px !important;margin-left:1.92%;}@media only screen and (max-width:1024px){.fusion-body .fusion-builder-column-3{width:100% !important;}.fusion-builder-column-3 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}@media only screen and (max-width:640px){.fusion-body .fusion-builder-column-3{width:100% !important;order:0;}.fusion-builder-column-3 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}.fusion-fullwidth.fusion-builder-row-3 a:not(.awb-custom-text-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link),.fusion-fullwidth.fusion-builder-row-3 a:not(.awb-custom-text-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before,.fusion-fullwidth.fusion-builder-row-3 a:not(.awb-custom-text-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after{color:#fff;}.fusion-fullwidth.fusion-builder-row-3 a:not(.awb-custom-text-hover-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover,.fusion-fullwidth.fusion-builder-row-3 a:not(.awb-custom-text-hover-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before,.fusion-fullwidth.fusion-builder-row-3 a:not(.awb-custom-text-hover-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after{color:rgba(255,255,255,.9);}.fusion-fullwidth.fusion-builder-row-3 .pagination a.inactive:hover,.fusion-fullwidth.fusion-builder-row-3 .fusion-filters .fusion-filter.fusion-active a{border-color:rgba(255,255,255,.9);}.fusion-fullwidth.fusion-builder-row-3 .pagination .current{border-color:rgba(255,255,255,.9);background-color:rgba(255,255,255,.9);}.fusion-fullwidth.fusion-builder-row-3 .fusion-filters .fusion-filter.fusion-active a,.fusion-fullwidth.fusion-builder-row-3 .fusion-date-and-formats .fusion-format-box,.fusion-fullwidth.fusion-builder-row-3 .fusion-popover,.fusion-fullwidth.fusion-builder-row-3 .tooltip-shortcode{color:rgba(255,255,255,.9);}#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a,#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a:before,#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a,#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a:before,#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a,#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a:before{color:rgba(255,255,255,.9);}#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a,#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a:before,#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .current-menu-item > a,#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .current-menu-item > a:before,#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .current_page_item > a,#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .current_page_item > a:before{color:rgba(255,255,255,.9);}#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-vertical-menu-widget .menu li.current_page_item > a{border-right-color:rgba(255,255,255,.9);border-left-color:rgba(255,255,255,.9);}#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .tagcloud a:hover{color:#fff;background-color:rgba(255,255,255,.9);border-color:rgba(255,255,255,.9);}#main .fusion-fullwidth.fusion-builder-row-3 .post .blog-shortcode-post-title a:hover{color:rgba(255,255,255,.9);}.fusion-body .fusion-flex-container.fusion-builder-row-3{padding-top:20px;margin-top:0px;padding-right:30px;padding-bottom:0px;margin-bottom:0px;padding-left:30px;}@media only screen and (max-width:1024px){.fusion-body .fusion-flex-container.fusion-builder-row-3{padding-bottom:30px;}}@media only screen and (max-width:1024px){.fusion-title.fusion-title-6{margin-top:4px !important;margin-right:0px !important;margin-bottom:32px !important;margin-left:0px !important;}}@media only screen and (max-width:640px){.fusion-title.fusion-title-6{margin-top:10px !important;margin-right:0px !important;margin-bottom:30px !important;margin-left:0px !important;}}.fusion-social-links-1{text-align:center;}.fusion-social-links-1 .boxed-icons .fusion-social-network-icon{border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;border-color:var(--awb-color3) !important;}.fusion-social-links-1 .boxed-icons .fusion-social-network-icon:hover{background-color:var(--awb-color1) !important;border-color:var(--awb-color4) !important;}.fusion-social-links-1 .fusion-social-network-icon:hover{color:var(--awb-color4) !important;}@media only screen and (max-width:1024px){.fusion-social-links-1{}}@media only screen and (max-width:640px){.fusion-social-links-1{}}.fusion-social-links-1{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.fusion-body .fusion-builder-column-6{width:100% !important;margin-top:0px;margin-bottom:0px;}.fusion-builder-column-6 > .fusion-column-wrapper{padding-top:0px !important;padding-right:0px !important;margin-right:7.68%;padding-bottom:0px !important;padding-left:0px !important;margin-left:1.92%;}@media only screen and (max-width:1024px){.fusion-body .fusion-builder-column-6{width:80% !important;order:0;margin-bottom:32px;}.fusion-builder-column-6 > .fusion-column-wrapper{margin-right:4.8%;margin-left:2.4%;}}@media only screen and (max-width:640px){.fusion-body .fusion-builder-column-6{width:100% !important;order:0;}.fusion-builder-column-6 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}.fusion-body .fusion-flex-container.fusion-builder-row-4{padding-top:20px;margin-top:0px;padding-right:30px;padding-bottom:20px;margin-bottom:0px;padding-left:30px;}@media only screen and (max-width:1024px){.fusion-body .fusion-flex-container.fusion-builder-row-4{padding-right:30px;padding-bottom:20px;padding-left:30px;}}.fusion-body .fusion-builder-column-7{width:100% !important;margin-top:5px;margin-bottom:0px;}.fusion-builder-column-7 > .fusion-column-wrapper{padding-top:5px !important;padding-right:0px !important;margin-right:1.92%;padding-bottom:0px !important;padding-left:0px !important;margin-left:1.92%;}@media only screen and (max-width:1024px){.fusion-body .fusion-builder-column-7{width:100% !important;order:0;margin-bottom:0px;}.fusion-builder-column-7 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}@media only screen and (max-width:640px){.fusion-body .fusion-builder-column-7{width:100% !important;order:0;margin-bottom:0px;}.fusion-builder-column-7 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}.fusion-body .fusion-builder-column-8{width:40% !important;margin-top:0px;margin-bottom:5px;}.fusion-builder-column-8 > .fusion-column-wrapper{padding-top:0px !important;padding-right:0px !important;margin-right:4.8%;padding-bottom:5px !important;padding-left:0px !important;margin-left:4.8%;}@media only screen and (max-width:1024px){.fusion-body .fusion-builder-column-8{width:100% !important;order:0;margin-bottom:0px;}.fusion-builder-column-8 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}@media only screen and (max-width:640px){.fusion-body .fusion-builder-column-8{width:100% !important;order:0;margin-bottom:0px;}.fusion-builder-column-8 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}.fusion-body .fusion-builder-column-9{width:25% !important;margin-top:0px;margin-bottom:5px;}.fusion-builder-column-9 > .fusion-column-wrapper{padding-top:0px !important;padding-right:0px !important;margin-right:7.68%;padding-bottom:5px !important;padding-left:0px !important;margin-left:7.68%;}@media only screen and (max-width:1024px){.fusion-body .fusion-builder-column-9{width:50% !important;order:0;margin-top:0px;margin-bottom:0px;}.fusion-builder-column-9 > .fusion-column-wrapper{margin-right:3.84%;margin-left:3.84%;}}@media only screen and (max-width:640px){.fusion-body .fusion-builder-column-9{width:100% !important;order:0;margin-top:0px;margin-bottom:0px;}.fusion-builder-column-9 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}.fusion-body .fusion-builder-column-10{width:25% !important;margin-top:0px;margin-bottom:5px;}.fusion-builder-column-10 > .fusion-column-wrapper{padding-top:0px !important;padding-right:0px !important;margin-right:7.68%;padding-bottom:5px !important;padding-left:0px !important;margin-left:7.68%;}@media only screen and (max-width:1024px){.fusion-body .fusion-builder-column-10{width:50% !important;order:0;margin-top:0px;margin-bottom:0px;}.fusion-builder-column-10 > .fusion-column-wrapper{margin-right:3.84%;margin-left:3.84%;}}@media only screen and (max-width:640px){.fusion-body .fusion-builder-column-10{width:100% !important;order:0;margin-top:0px;margin-bottom:0px;}.fusion-builder-column-10 > .fusion-column-wrapper{margin-right:1.92%;margin-left:1.92%;}}.fusion-body .fusion-flex-container.fusion-builder-row-5{padding-top:5px;margin-top:2px;padding-right:30px;padding-bottom:5px;margin-bottom:2px;padding-left:30px;}@media only screen and (max-width:640px){.fusion-body .fusion-flex-container.fusion-builder-row-5{padding-bottom:48px;}}