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Exit Plan and Strategic Plan. A mid-sized Alberta based technology business transformed itself by adopting growth strategies.
Client challenge
- A core business that had not grown in years
- A business with core competencies that were a fit with untapped markets
- Value added to clients being priced at discounted rates
- Inadequate corporate structure, no processes to repeat success
Incentica’s Solution
Increased focus on US-based market with fit and big upside
- Analyzed prospective markets, determined low-hanging fruit
- Pursued market with high margins, high volume, and good fit with current core competencies
Increased price by connecting clients to quantifiable benefits
- Analyzed market conditions and relevant competitive products
- Increased price with current and prospective clients, leveraging differentiated value-adds
Instituted human resources best practices
- Restructured management; clarified processes, roles, and responsibilities
- All management and staff focused on performance-based objectives
Impact on client’s business:
Rapid growth and ability to consider new options
- The company achieved 300% growth in top and bottom line in the first six months of execution
- Company, including senior management, became focused on successful changes: new market, new pricing, new HR practices
- The core business growth allowed the company to start to build on a foundation and consider exit planning as the next step
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Steve Williams CExP™, CMAA
Partner, Incentica Business Plans
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