Increased focus on US-based market with fit and big upside
- Analyzed prospective markets, determined low-hanging fruit
- Pursued market with high margins, high volume, and good fit with current core competencies
Increased price by connecting clients to quantifiable benefits
- Analyzed market conditions and relevant competitive products
- Increased price with current and prospective clients, leveraging differentiated value-adds
Instituted human resources best practices
- Restructured management; clarified processes, roles, and responsibilities
- All management and staff focused on performance-based objectives
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