• Top line volatility – narrow set of major customers that had highly cyclical demand with protracted buying cycles
• New markets had not been properly investigated, growth path not obvious
• Senior management did not have cohesive plan / without traction

Enter new, highly profitable markets by:

• Quantify companies core competencies
• Analyze broad set of likely markets at macro level
• Analyze short list of markets on primary data level
• Recommend market entry targets
• Consult with stakeholders to create market penetration plans
• Coach execution of plan to align organizational focus